Arlington Convention and Visitors Service

Arlington Convention and Visitors Service (ACVS) promotes the easy, direct access that Arlington, Virginia provides tourists and business travelers to D.C. attractions and monuments—as well as to its own unique points of interest, entertainment spots, and nightlife.

To help ACVS further expand tourism and economic development in the area, we conducted staff interviews and desktop research, which provided valuable insights and perspectives that informed our brand positioning (“National History. Local Flavor.”). We also created a new identity and branding guidelines, which established the foundation for our additional work that included a website, advertising, direct mail, email, and various collateral materials.