Buddy’s Pool & Spas is a local, family-owned Baltimore business that has been operating since 1979. Its headquarters also serves as a retail store where customers can speak with an expert about purchasing a pool or spa, or buy equipment and maintenance chemicals. In addition to in-store sales, Buddy’s offers at-home services for new pool construction, renovations, weekly maintenance, and equipment repair.
Buddy’s Pool & Spas hired Channel Communications to create a more streamlined, purposeful communications plan and to elevate its brand communications. We developed a number of materials, including direct mail, e-newsletters, print newsletters, outdoor advertising, as well as a new website.