Agency continues focus on combating stigma against medication-assisted treatment (MAT).
BALTIMORE, MD, July 2022 — Calvert County Health Department’s (CCHD) Local Behavioral Health Authority (LBHA) continues awareness and treatment efforts focused on Opioid Use Disorder (OUD) for 2023/23 with partner Channel Communications. The teams will re-up their anti-stigma medication-assisted treatment (MAT) campaign titled MAT Works for Me, which aims to generate awareness and educate Calvert County residents on how MAT is a safe and proven approach to treating opioid use disorder (OUD) while helping people take back their lives.
Channel plans to further build out the website by featuring community events and resources pages to help the landing page and adding an animated MAT infographic to increase user interest and knowledge. The main “push” for 2022/23 will be allocating the bulk of the project’s funding towards digital media tactics such as geotargeting, retargeting, streaming radio, as well as TikTok and Snapchat ads.
Channel’s Senior Account Executive, Dan Coury, said, “Everyone was very pleased with the results from the inaugural FY22 campaign. We’re excited to continue our partnership with the Calvert County Health Department while continuing our important and timely work of combatting the stigmas surrounding both OUD and MAT.”
About the Channel Team
With offices in Baltimore, Maryland, and Washington, D.C., Channel Communications provides a full range of integrated services, including branding, marketing, and advertising, corporate communications, broadcast, web design, and all forms of interactive, online, and digital media.