Confidio Taps Channel Communications to Fine-tune Their Brand Value Story

Agency signs on to help calibrate the brand story after company’s meteoric launch

BALTIMORE, MD, November 2020 — Confidio has reached out to Channel Communications to review their brand positioning and value story. After launching the Confidio brand in 2018, they have had incredible growth and are now looking to refine their brand expression to fit their new position in the marketplace. Now with over 70 employees and looking to expand, it is important to continue to look forward to addressing the marketplace. Channel will conduct secondary and primary research, develop a value story and create fresh marketing sales pieces.

Senior Account Executive, Dan Coury, said, “We’re thrilled about the opportunity to once again work with Confidio on their branding and value proposition. They are an outstanding company and one that we know very well. The pharmacy benefits category is extremely competitive. To continue to be successful, they need to shape their message to meet client expectations and market forces.”

About the Channel Team

With offices in Baltimore, Maryland, and Washington, D.C., Channel Communications provides a full range of integrated services, including branding, marketing, and advertising, corporate communications, broadcast, web design, and all forms of interactive, online, and digital media.