More brands and organizations are embracing content marketing today as a standard pillar in their marketing arsenal. But just what is “content marketing?” Is it the same as social media? How long has it been around? What kind of value does it deliver?
The answers to these and many other questions can be found in our free “Understanding Content Marketing” eBook download. It’s a foundational yet practical primer on what content marketing is, how it differs from traditional marketing, and how your brand can benefit.