Destination Brand Building

Developing a compelling brand for a region, county, city, or location-based attraction involves understanding factors that are different from those of a product or service. Characteristics such as historical landmarks, local customs, nightlife, and even weather can play major roles in defining how a destination is marketed and branded.

In “Destination Brand Building,” you’ll gain better insight into what destination attributes you need to identify and define, how to discern authentic qualities of a place, what fun factors need to be conveyed, and other components of a successful campaign.