Regardless of their job titles, your creative team members are the engine of your organization. They generate the ideas and tools that make your organization stand out and help lay the groundwork for advancing your competitive position. As such, it’s important to understand how to get the most out of their capabilities and manage the dynamics involved in the creative process.
This eBook, “Managing Creativity”, provides a wide range of simple yet effective tips for working within and beyond creative teams, setting goals, understanding client expectations, effective brainstorming, and more.
