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Calendar with Social Media Posts

The Social Media Calendar

Social media marketing is projected to maintain its growth trajectory throughout 2024, with increased spending and return on investment. While we’ve previously explored topics such as selecting the right social media platform, the risks associated with social media, and how nonprofits leverage these platforms, this post focuses on a crucial aspect of social media marketing: […]

User Generated Content Calendar

Capitalizing on User Generated Content (UGC)

What is UGC? User Generated Content (UGC) is the authentic, unpaid, and unsponsored content that your consumer base creates in connection with your business, brand, products, or services. As it is consumer-created, UGC is a unique tool in a business’s marketing strategy. In fact, according to a 2023 survey by Ipsos, reviews from other users […]

Channel Communications Receives 2023 MarCom Honorable Mention for Baltimore County Department of Health’s Hope is Within Reach Campaign

BALTIMORE, MD, December 14, 2023 — Channel Communications earned a 2023 MarCom Honorable Mention for the Hope is Within Reach campaign on behalf of the Baltimore County Department of Health. MarCom honors excellence in marketing and communications while recognizing creativity and hard work. The award is administered by the Association of Marketing Professionals (AMCP), which […]

Channel Communications Wins 2023 MarCom Platinum Award for Patient First Animated Television

BALTIMORE, MD, December 14, 2023 — Channel Communications received a 2023 MarCom Platinum Award of Distinction for the Patient Voices television spot on behalf of Patient First. The MarCom awards honor excellence in marketing and communications while recognizing creativity and hard work. The award is administered by the Association of Marketing Professionals (AMCP), which consists […]

outdoor-holiday-shopping

Retail vs Ecommerce: Holiday Shopping

With the 2023 holiday shopping season officially upon us, what can we expect from consumers? We’ll provide a brief overview of the holiday shopping trends since 2018 with our insights. Then we’ll talk about 2023 projections and how businesses need to adapt to attract the always-changing consumer. Increasing Trend (2018-2020): From 2018 to 2020, there […]