The Channel team created the “Stay In The Know” overarching prevention brand for it to be woven through all present and future prevention campaigns/messaging for the Prevention Unit of the Behavioral Health Services (BHS) Division in Frederick County. Whether discussing alcohol, opioids, tobacco, marijuana – they wished to see a common “theme” or message about prevention that would filter into all campaign messaging. Thus, the “Stay In The Know” overarching prevention brand was created.
The campaign website was promoted in a broad range of media and communications channels, including social media, educational emoji infographics, 15-second radio through Pandora Everywhere, online video pre-roll, digital behavioral display ads, geofencing, and geo-targeting throughout Frederick County.