Suburban Hospital

Joint Center and Cardiac Surgery

Suburban Hospital of Bethesda, MD has long enjoyed a stellar reputation for its quality of care in a wide variety of medical specialties. However, it recently saw major opportunities to boost awareness of both its Joint Replacement Center and cardiac surgery services, and turned to the Channel team for help.

For the Joint Center, we created a campaign comprised of radio spots, online banner ads, and print ads that focused on how the dedicated care unit and surgical/nursing teams help return patients to pain-free lives. For the cardiac surgery campaign, we developed radio spots and banner ads that invited prospects to interview their cardiologists, as well as Suburban cardiac surgeons, to learn why Suburban Hospital achieves some of the best outcomes in the nation.