The Social Media Calendar

Social media marketing is projected to maintain its growth trajectory throughout 2024, with increased spending and return on investment. While we’ve previously explored topics such as selecting the right social media platform, the risks associated with social media, and how nonprofits leverage these platforms, this post focuses on a crucial aspect of social media marketing: the social media calendar.

A social media calendar serves as a carefully organized tool for scheduling upcoming posts across all your social channels. Typically arranged by platform, publish time and date, campaign, and media type, these calendars streamline content creation, reducing time constraints and stress.

By adopting this approach, your social media marketing efforts are coordinated across various platforms, from TikTok to LinkedIn, to establish a cohesive brand identity that resonates with your target audience. The advantages of utilizing a social media calendar include:

  • Better Organization
  • Improved Scalability
  • Time Saving
  • Higher Quality Content and Brand Safety
  • Streamlined Cross-Platform Collaboration


Social Media Audit

The initial step in implementing a social media calendar is conducting a comprehensive social media audit. This involves quantifying past social media marketing endeavors to create future decisions based on data and strategic goals.

At Channel Communications, our process entails:

  • evaluating how your social presence aligns with your marketing objectives,
  • identifying new opportunities to enhance brand and campaign awareness,
  • and analyzing metrics to pinpoint target audiences based on demographics, engagement, geographical locations, and more.


Interested in learning more about how we run social media calendars, social media audits, or our other work? Visit our Social Media page to learn more, or call President Cory Farrugia at 410-296-0697.