Access Group

Access Group was hatched from an initiative of the Law School Admission Council (LSAC) to provide affordable education financing to law students, and has evolved to provide student loans for a broad range of graduate and professional degree programs. Access partnered with Channel Communications to improve its lead-to-loan conversion rate.

In addition to redesigning its direct mail materials, we developed a tagline that conveyed Access Groups’ already strong position in the law segment: “Don’t just choose a lender. Choose a leader.” The new direct mail program beat the existing control package by 26%.