Access Group was hatched from an initiative of the Law School Admission Council (LSAC) to provide affordable education financing to law students, and has evolved to provide student loans for a broad range of graduate and professional degree programs. Access partnered with Channel Communications to improve its lead-to-loan conversion rate.
In addition to redesigning its direct mail materials, we developed a tagline that conveyed Access Groups’ already strong position in the law segment: “Don’t just choose a lender. Choose a leader.” The new direct mail program beat the existing control package by 26%.