Channel developed a suite of COVID–19 viral testing and antibody testing related pieces. The pieces were designed to inform the region that both testing procedures were available at Patient First. If needed, people were encouraged to go to Patient First for testing. All advertising was directed to the website where more service specifics and location information was available. At the same point in time, Patient First launched a telehealth platform. This was an entirely new venture for the forty–year old urgent care provider. The infrastructure was set in place to “see” patients virtually while physicians were trained on the online process.
The campaign has been successful in educating the public that Patient First remains open every day to take care of COVID–19 and non–COVID–19 healthcare needs.