New Windsor State Bank – Eldersburg Branch Campaign

New Windsor State Bank (NWSB) is Carroll County’s only locally owned full-service community bank that has been operating for over 80 years, with a legacy of more than 150 years. NWSB is active in the community and sponsors events such as the annual parade, provides financial support for education, and makes generous contributions to a variety of area concerns.

The new branch in Eldersburg recently opened and is in need of promotion.

NWSB was seeking an agency that could understand their legacy and desire to grow, and that could develop marketing collateral to help achieve success and deliver results. NWSB wanted to increase deposit accounts, lending opportunities and lines of credit for local businesses, in addition to ongoing personal deposit accounts, home mortgages and home equity loans. Channel partnered with New Windsor State Bank in 2016 to develop a campaign to help this effort.