Communities in Schools is the nation’s largest dropout prevention organization bringing coordinated, integrated student services into public schools to meet the needs of at-risk students. Their mission is to surround students with a community of support, empowering them to stay in school and achieve in life. Communities in Schools – Pennsylvania had little to no awareness of what their organization was and what things they accomplish to help students stay the course.
Channel created the branded 2Inspire campaign that schools could use in Pennsylvania. The campaign was designed to let students know that they are not in it alone. Regardless of their situation, there are people around students to help them make right choices about their future. The 2Inspire campaign took the form of logo, tagline, and social outreach, print advertising, display banners and posters, infographics, an information brochure and a two-minute and :30 second student video suitable to run online and as a PSA.