Bankers Healthcare Group (BHG) provides innovative, hassle-free financial solutions to licensed healthcare practitioners and other highly skilled professionals throughout North America. Since 2001, BHG has provided more than $5 billion in financial solutions to tens of thousands of satisfied customers nationwide.
Channel Communications developed a direct mail package for BHG designed to resonate with and generate a response for their cold prospect target. Channel created the “Transformations” direct mail package. The package utilized split imagery (i.e. a bicycle with training wheels morphing into a racing motorcycle or a child’s teddy bear turning into a powerful lion). Messaging discussed how a loan from BHG would help the recipient transform their business or life, taking it to the next level.