Bankers Healthcare Group Selects Channel to Help With Direct Marketing Efforts

Agency will help the lender reach loan prospects

BALTIMORE, MD, March 19, 2020 — Channel Communications has been awarded a series of direct marketing projects by Bankers Healthcare Group (BHG). The initial package titled “Transformations” shows how a BHG loan can help healthcare practitioners and other professionals transform their business vision into reality.  The campaign includes a traditional direct mail package consisting of a highly targeted letter, an accompanying insert and attention-getting exterior envelope. Each recipient will be directed to a personalized landing page for information and application. The campaign is also being implemented into online advertising.

“We are extremely excited to be working with the Bankers Health Group team.  They are very smart marketers who understand what will help garner loan response” said Rick Grant, Vice President of Channel Communications. Bankers Healthcare Group (BHG) provides innovative, hassle-free financial solutions to licensed healthcare practitioners and other highly skilled professionals. Since 2001, BHG has provided more than $5 billion in financial solutions to tens of thousands of satisfied customers nationwide.

About the Channel Team

With offices in Baltimore, MD and Washington, DC, Channel Communications provides a full range of integrated services, including branding, marketing, and advertising, corporate communications, broadcast, and interactive and online media.