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3rd Party Tracking Cookies

In a previous blog post, Marketing Post COVID, we discussed marketing trends and how COVID has reshaped them, as well as what to account for when marketing in this “post-COVID” world. In this post we’ll be discussing an upcoming change within browser’s utilization of consumer metrics and measurements and how it will disrupt the digital […]

Banking With Gen Z

As Millennials progress into their 30s and 40s, Gen Z has become the new, untapped, proverbial gold mine for many industries. When it comes to banking, a shift in marketing tactics is required to segment this audience and drill down your campaigns. It’s vital to consider this shift as Gen Z is expected to make […]

Typewriter COVID Update

Marketing Post COVID

COVID-19 has changed the world in many facets. From contactless pick-up to tele-visits to the doctor, seemingly every industry has been affected- including marketing. As we begin to return to a sense of normalcy, it is vital we take a moment to reflect on the past 18 months in an effort to understand exactly what […]

Push Notifications

The Elusive Push Notification

Mobile phones have transformed our daily lives. Many of us are no longer picking up a newspaper, looking at a map, or even getting bills through the mail. Everything from banking, news, maps, games, all the way to a camera are available in a device that fits in your pocket – a device that we […]

Non-profits and Social Media

How Do Non-Profits Use Social Media?

Social media keeps us all connected every second of every day. Through Instagram, Twitter, LinkedIn and Facebook, posts, pictures, and text, messages can reach a wide audience in a matter of seconds. This is crucial to all kinds of business, especially non-profits. On social media, the main goal for non-profit companies is to create a […]

Company Rebranding

When Is It Time for a Company Rebrand?

In a business world where options are endless, it’s important to have an edge on competitors. And no matter how new a business is, rebranding is always worth considering. So, when might it be time to rebrand? 1. Are competitors starting to look more and more similar to your business? Consider rebranding. It’s important to […]

Marketing and Branding. What's the difference?

What’s the Difference Between Marketing and Branding?

Often times, marketing and branding are blurred together. If they aren’t actually the same, what is the difference? Marketing In short, marketing is the tactical approach companies use in every stage of business. From product development to distribution, marketing plays a role in the process and outcome of these procedures. In order for a marketing […]

Intern Participating in Company Meeting. Brand boost

Three Ways an Intern Can Boost Your Company’s Brand

The benefits of having an internship as a student are clear, but what about the benefits of having an intern on board with your company? Internships are often seen as a cheap way to get the grunt work done. There is so much more to having an intern on board. Trying to sell to Millennials […]

Strong Brand Trust

Is Your Brand Strong Enough to Survive a Scandal?

In the wake and continuing wave of college fraud scandals, it has become clear the importance of a company having a strong brand to help through a difficult situation. Do you have the brand health it takes to carry you through? Building trust is critical when it comes to having a strong brand. No one […]

Power of video vs. words

Power of Video vs. Power of Words

By Joshua Franker When it comes to gathering information, are you a viewer or a reader? There is a sizable minority of individuals who rarely watch television or digital sources to get their information. They prefer reading the news rather than watching it. They say they are more actively engaged with the content in written […]

social media app icons on mobile device

How Does Generation Z Consume News?

By Joshua Franker Generation Z (Gen Z), ranging in age from 15 to 24 is emerging to assert itself on the future of the United States. A majority of Gen Z is now in college, or recently graduated, with some advancing straight into the workforce. Gen Z spends up to nine hours a day engaged […]

Image of various social media icons

What are the Benefits to Companies Using Social Media?

Today, social media acts as one of the most important tools in a company’s arsenal. With social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube sporting their user-friendly interfaces, companies now have the ability to continuously manage and sculpt their “public profile” at their fingertips. All of this while instantly and conveniently being able […]

New Year, New You?

You’ve made it; it’s 2021! As I’m sure you know, along with the new year comes new goals, a new hope, and, perhaps, a new you; a rejuvenation if you will. For many of us (myself included), we typically decide on a New Year’s resolution because we feel that: “I should be making this change […]

Organic vs. Paid Search

Pay-per-click, paid search, CPC (cost-per click), and CPM (cost-per-thousand) are all paid advertising terms that boost search engine results and optimize your SEM (search engine marketing). Sounds like a mouthful, right? SEO, or search engine optimization, generally refers to unpaid marketing that boosts your search results organically (list of web pages in a search engine […]

Seven Things a Client Wants From An Advertising Agency

When you talk to clients about what they want from an advertising agency, the answers seem to run in similar patterns – fresh thinking, great ideas, and dedicated senior level people working on their business. What else are clients really looking for? Category Knowledge and Experience In many cases, Clients like to pick an advertising agency […]

Direct Mail vs. Email Marketing

I am a direct mail guy from way back. Sometimes I believe that I am one of the few ad executives left that still understands and appreciates the art and science of this ancient medium. I have done my share of email marketing over the years as well and am often asked by clients to […]

Image of Channel Communications Logo

Difficulties of Getting into the Advertising World

“Account manager wanted: must have 30 years experience.” Many fresh college graduates enter the real world and start applying for jobs that seem out of reach.  Companies are looking for 3-5 years of experience, which misses the mark of, well, zero years. Or at least that’s what grads tell themselves. Here’s some advice on how […]

advertising awards

Are Awards Important To An Agency?

It’s wintertime, which means it’s Oscar, Grammy and Golden Globe season. Let’s think about that. What happens if Leonardo DiCaprio wins an award or two? His “stock” rises. He gains greater popularity. He starts dating yet another beautiful swimsuit model. His asking “quote” increases. And perhaps, he’s offered an amazing new project. Life is good. […]

image of iPhone with Facebook app login and Scrabble tiles reading "social media"

The Value of Social Media Response

Thousands of marketing directors log on to social media each day to monitor and post for their respective businesses. Twitter, Facebook, and Linkedin are among popular sites to troll. In today’s digital world, it is ingrained in all marketing managers to implement a social media strategy. We write up a plan, come up with posts, […]

What Drives Traffic to My Website?

Every marketing director knows the key to directing traffic to websites is search engine optimization (SEO). Certain factors have changed since 2014—there are now other elements that increase the number of visitors. Google and Facebook have changed their algorithms; so much of what you knew about SEO and the golden ticket to web traffic is […]