Since 1906, Arundel Federal Savings Bank has been serving consumers and business in the Anne Arundel County area. Arundel offers a variety of savings, investment and loan products. To help generate deposits and loans, Channel was tasked with developing programs for the Wealth Builder IRA and home mortgage products.
The Wealth Builder product was created for younger adults who are looking to invest in their future. Based on the younger, millennial audience, Channel developed an online and direct to consumer program to generate awareness and deposits.
Given the competitive nature of the mortgage industry, the Channel team developed a campaign to focus on the overall experience and dedication of the mortgage team. The “Mortgage Made Personal” campaign educated consumers on the benefits that each member of the lending team offers.