Channel was brought on to create a clear brand positioning for the new organization and develop strong messaging for the unified company, Confidio. The effort included creating a new company name, logo, tagline, domain name, website, launch video, and a variety of internal and external marketing communications pieces.
Research uncovered that “trust” was a critical ingredient in the organization’s DNA and a key requirement of customers. So, after researching more than 120 naming options and reviewing countless available domains, “Confidio” was born – the Latin word for “trusted.”
Most recently, Inc. Magazine announced that Confidio has been named to the coveted Inc. 500 List of Fastest-Growing U.S. Companies for 2019. Confidio scored a ranking of number 81 overall, number 10 within the healthcare sector, number 4 in Maryland and number 1 in the Baltimore area.