For over 10 years, Heritage Rx, Horizon Health Ventures and their flagship Performance Pharmacy Solutions (PPS) product helped serve the broker community to solve complex pharmacy challenges. But these aligned entities had reached a crossroads in their company evolution and felt a need to combine their brands into a single focus within the marketplace.
Channel was brought on to create a clear brand positioning for the new organization and develop strong messaging for the unified company. The effort included creating a new company name, logo, tagline, web domain name, website, launch video, a variety of internal and external marketing communications pieces.
Research uncovered that “trust” was a critical ingredient in the organization’s DNA and a key requirement of customers. So, after researching more than 120 naming options and reviewing countless available domains, “Confidio” was born – the Latin word for “trusted.”