NEW is the nation’s leading provider of extended warranty contracts and buyer protection services. NEW protects the purchases of 150 million consumers with extended warranty, repair, and replacement plans for a wide range of products, including consumer electronics, computers, major and small appliances, and more.
Over the last two years, Channel Communications has worked with NEW to refocus and energize its positioning in the marketplace. Our new branding and marketing campaign highlights many of NEW’s success stories and has been executed in print advertising, collateral, and its Consumer Electronics trade show booth.