The Calvert County (MD) Health Department enlisted Channel to help decrease the stigma of MAT programs and to build understanding and acceptance of the treatment among county residents. After conducting interviews with individuals who successfully managed OUD through MAT, Channel developed a comprehensive campaign that included a brand look-and-feel, a brand theme (“MAT Works for Me”), a campaign identity, a landing page, hot cards and posters, animated display ads, TikTok and Snapchat ads, and announcer scripts for live streaming radio.