Erickson Communities owns Point Lookout, a resort and conference center in Northport, ME that aimed to host the first retirement assessment conference in the country providing middle-aged adults with a scientific and holistic evaluation focused on cognitive health, emotional vitality, and active aging. Erickson selected the Channel Communications to create an identity package as well as advertising and collateral pieces for the facility to book both resort and conference attendees.
Erickson/Point Lookout was extremely pleased with our efforts on these assignments. Awareness and resort bookings for both the resort and conference facilities far exceeded first year expectations.