CSA Medical is a firm that provides CryoSpray ablation to help the treatment and early prevention of esophageal cancer. Only CSA offers this easy-to-use, virtually pain-free therapy to effectively replace diseased tissue with healthy tissue. Channel Communications was tasked with developing a brand identity to help generate sales appointments and placements of CryoSpray units in hospitals throughout the country.
Channel developed a positioning statement, tagline, trade materials, and a series of targeted brochures. Since partnering with Channel, CSA has nearly doubled the number of installed units throughout the United States and enabled more patients than ever to benefit from its technology.