Harford Village is a “Land Lease Community” that creates a neighborhood-like environment by leasing plots to owners of manufactured homes and also offering a clubhouse, pool, and playground. Established over 40 years ago, Harford Village offers the benefits of home ownership in a friendly community at a very affordable price. It appeals to young families, people seeking to escape urban apartment life, and retirees.
Given this unconventional approach to home ownership, there is a constant need for educating prospects about the benefits of how this concept works. Harford Village approached Channel Communications in 2012 to help reach and attract more prospects and increase conversion rates. We developed a direct mail package as well as an online pay-per-click program to support these efforts.