Patient First

Patient First’s full-service medical centers bring first-class urgent and primary medical care to communities throughout the Mid-Atlantic region. Since opening its first facility in Richmond, Virginia over 40 years ago, Patient First has become the largest owner and operator of full-service medical centers in Virginia and Maryland.

Patient First originally hired Channel Communications to build awareness and further define its brand in the Maryland market. They have since added Virginia to our duties and made us its agency of record. Initially, we developed a new look and feel for Maryland and later expanded that branding to Virginia. Our work for Patient First has included print ads, direct mail, radio, outdoor, business-to-business materials, a CD-ROM mailer, and a brand new website.