K12 is today’s leading provider of online education programs and services for grades K–12. Given the acceptance and expansion of online education in school districts and home schooling communities around the country, K12 has grown by leaps and bounds correspondingly. Management recently saw the need to establish a brand platform that could accommodate the company’s ongoing growth while still conveying the promise and capabilities of online schooling.
After being selected by K12 to assist in the evolution of its brand, the Channel team was instrumental in developing a new look and feel that reflected the dynamism and “youth-centricity” of the company. To date, our work has been applied to a variety of brochures, presentation tools, collateral templates, and case study sheets.