XO Communications

XO Communications is a full-service provider of voice, data, converged, and other telephony services for small and growing businesses, large enterprises, and carriers. To enhance its position at the forefront of IP telephony, the company recently introduced a new suite of products and services.

The Channel team developed a branding campaign for XO’s IP telephony offerings, which encouraged business owners to “Join the XO Evolution” in making the switch to IP communications. The campaign included direct mail, advertising, online landing pages, and assorted collateral.