Johns Hopkins

Johns Hopkins Bloomberg School of Public Health

The Johns Hopkins Bloomberg School of Public Health is the largest, oldest, and most academically acclaimed School of Public Health in the world. Its reach extends globally through nine academic disciplines and over 45 centers and institutes.

Channel developed a multi-phased branding campaign for the school. Once the positioning was established, we created a new logo and tagline, a comprehensive set of brand guidelines for various collateral templates, a brochure, and signage. Our identity standards guide was developed as a printed manual and on an intranet site to ensure consistency of the new brand in all of its uses. The identity and branding campaign was recognized with a prestigious Council for Advancement and Support of Education (CASE) award.