Howard University taps the Channel team to help build foundation for future positioning and messaging TOWSON, MD, January 25, 2014—Cory Farrugia, president of Channel, announced today that Howard University has awarded its brand development assignment to the firm. Howard is looking to re-assess its brand strategy to determine how it can further capitalize on its […]
Author: Admin
The Right Handle
In 1945, Southwestern College in Memphis, Tennessee changed its name to “Southwestern at Memphis College” to distinguish itself from other schools with the name “Southwestern.” Few people noticed or cared. In 1984, the school changed its name again—this time to “Rhodes College,” in hopes that the prestige of the renowned Rhodes Scholarship Award would rub […]
Agency to Help Inject New Life into Medical Practice Marketing
Emergency Medicine Associates selects Channel Communications to enhance physician recruitment communications WASHINGTON, DC, July 30, 2013—Cory Farrugia, president of Channel Communications, announced today that Emergency Medicine Associates (EMA), a medical practice specializing in providing clinicians to hospital emergency departments, has engaged Channel Communications to upgrade its marketing materials. “EMA has long been the pre-eminent provider […]
Maryland Attorney General’s Office Gets “Lifeline” for Statewide Campaign
For Immediate Release Channel team wins creative assignment to support consumer assistance program TOWSON, MD, April 14, 2013 — The Channel team announced today that it has been awarded an assignment from the Maryland Office of the Attorney General to provide creative and graphic services to the state’s Health Education + Advocacy Unit (HEAU). Channel was selected […]
Johns Hopkins Medicine Prescribes Campaign to Spur New Patient Appointments in DC Area
For Immediate Release Channel team appointed to create communications for primary care and specialty care services TOWSON, MD, March 21, 2013 – Cory Farrugia, president of Channel, announced today that the agency has been selected by Johns Hopkins Medicine to develop a marketing campaign targeting new patients in the metro Washington, DC area. The Channel team […]
Arlington County Looking to Capitalize on Its Dynamic “Intersections”
For Immediate Release Channel team set to roll out campaign showcasing the county’s multitude of amenities for new businesses TOWSON, MD, February 13, 2013 – Cory Farrugia, president of Channel, announced the launch today of the agency’s campaign to support the Arlington Economic Development Office. “Arlington County is a magnet for businesses who seek a highly-educated, diverse, […]
Channel Team Shines at MarCom Awards
Agency receives numerous honors for recent branding work WASHINGTON, DC, November 19, 2012—The Channel team announced today that it received five awards in the MarCom Awards 2012 competition. The agency earned a Platinum Award for its work on behalf of Children’s National Medical Center and an Honorable Mention certificate for its “Feed Your Geek” campaign for […]
Does Your Creative Truly Measure Up?
Years ago, I worked with a creative director who had stints at several agencies around the country. One day, as we were filling out creative award entry paperwork, he made an offhand remark about how refreshing it was to not get ulcers over awards. Because applying for industry honors is normally a stress-free proposition, I […]
Every Client Relationship Should be a Working Relationship
Every client relationship should be a working relationship. Contrary to what some folks might believe, branding and marketing communications professionals don’t have magic wands. Account managers, designers, and writers almost never have telepathic powers. And none of us can perform even a single Jedi mind trick. In other words, if an agency type sidles up […]
Value Pricing
Recently I sat in on a conference call presentation from a professional consultant who was discussing the topic of “value pricing” for creative services firms. The consultant was trying to make a distinction between selling creative services based on “time or hours” versus selling creative services based on “value” to clients. Further, when one adopts […]
Channel helps Patient First Open Its Fifty-fifth Urgent Care Center
Agency helps client launch new location outside Philadelphia BALTIMORE, MD, October 22, 2014 – Channel Communications is pleased to announce that their client, Patient First has opened its 55th urgent care center. The newest Patient First located on East Street Road in Feasterville, PA is open every day from 8 am to 10 pm. Patient […]
Channel Communications Receives Multiple Honors at MarCom Awards
Agency garners four awards for work in education, telecommunications and health care TOWSON, MD, October 29, 2010—Channel announced today that it received honors in five separate categories at this year’s MarCom Awards competition. The agency was recognized with one Platinum Award; for work on materials for the National Rural Telecommunications Cooperative (NRTC); in addition, Channel […]
Personal Stories Net Telly Awards for Channel Communications
Agency recognized for video portrait of noted designer and television spot for Patient First. TOWSON, MD, October 5, 2009—Channel Communications received two Telly Awards for broadcast work produced recently, the agency announced. Channel Communications won a Silver Telly for “A Designer’s Journey,” a tribute to graphic designer Pat Taylor that was produced for the agency’s […]