Goal Financial is one of the largest student loan companies in the nation. However, Goal was a largely unknown brand because it traditionally marketed to consumers through subsidiary marketing centers. As other student loan providers began to adopt Goal’s successful direct-to-consumer approach, the company brought in the Channel team to expand its marketing and branding efforts. Our initial assignment was to develop a suite of advertising and marketing communications materials.
We created an aspirational print advertising and collateral campaign that highlighted individual students’ goals and how Goal Financial was helping students achieve them.