Riggs National Bank

Riggs National Bank is a premier Washington, DC financial institution offering individual and commercial banking services. Riggs needed custom-designed consumer campaigns that were consistent with its brand image. The campaigns needed to reflect a synchronized marketing strategy but also deliver tailored messages to different audiences.

The Channel team created several multi-faceted campaigns that were used as in-branch merchandising in all Riggs locations. These campaigns marketed a variety of loan products, from home equity financing to auto loans, and included large-scale posters, counter cards, ATM signs, take-one brochures, and direct mail pamphlets.

The campaigns were successful in generating traffic in branches and product inquiries from customers. Overall, the sales collateral helped distinguish Riggs & Company as a major provider of quality financial services.