COVID-19 has changed the world in many facets. From contactless pick-up to tele-visits to the doctor, seemingly every industry has been affected- including marketing. As we begin to return to a sense of normalcy, it is vital we take a moment to reflect on the past 18 months in an effort to understand exactly what […]
Is Your Brand Strong Enough to Survive a Scandal?
In the wake and continuing wave of college fraud scandals, it has become clear the importance of a company having a strong brand to help through a difficult situation. Do you have the brand health it takes to carry you through? Building trust is critical when it comes to having a strong brand. No one […]