Pay-per-click, paid search, CPC (cost-per click), and CPM (cost-per-thousand) are all paid advertising terms that boost search engine results and optimize your SEM (search engine marketing). Sounds like a mouthful, right? SEO, or search engine optimization, generally refers to unpaid marketing that boosts your search results organically (list of web pages in a search engine […]
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Seven Things a Client Wants From An Advertising Agency
When you talk to clients about what they want from an advertising agency, the answers seem to run in similar patterns – fresh thinking, great ideas, and dedicated senior level people working on their business. What else are clients really looking for? Category Knowledge and Experience In many cases, Clients like to pick an advertising agency […]
Difficulties of Getting into the Advertising World
“Account manager wanted: must have 30 years experience.” Many fresh college graduates enter the real world and start applying for jobs that seem out of reach. Companies are looking for 3-5 years of experience, which misses the mark of, well, zero years. Or at least that’s what grads tell themselves. Here’s some advice on how […]