Power of video vs. words

Power of Video vs. Power of Words

By Joshua Franker When it comes to gathering information, are you a viewer or a reader? There is a sizable minority of individuals who rarely watch television or digital sources to get their information. They prefer reading the news rather than watching it. They say they are more actively engaged with the content in written […]

Image of various social media icons

What are the Benefits to Companies Using Social Media?

Today, social media acts as one of the most important tools in a company’s arsenal. With social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube sporting their user-friendly interfaces, companies now have the ability to continuously manage and sculpt their “public profile” at their fingertips. All of this while instantly and conveniently being able […]

What Drives Traffic to My Website?

Every marketing director knows the key to directing traffic to websites is search engine optimization (SEO). Certain factors have changed since 2014—there are now other elements that increase the number of visitors. Google and Facebook have changed their algorithms; so much of what you knew about SEO and the golden ticket to web traffic is […]