As Millennials progress into their 30s and 40s, Gen Z has become the new, untapped, proverbial gold mine for many industries. When it comes to banking, a shift in marketing tactics is required to segment this audience and drill down your campaigns. It’s vital to consider this shift as Gen Z is expected to make […]
How Does Generation Z Consume News?
By Joshua Franker Generation Z (Gen Z), ranging in age from 15 to 24 is emerging to assert itself on the future of the United States. A majority of Gen Z is now in college, or recently graduated, with some advancing straight into the workforce. Gen Z spends up to nine hours a day engaged […]