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Choosing the Ideal Social Media Platform for Your Campaign Media

Whether you’re looking to increase brand recognition, drive website traffic, generate leads, or boost conversions, social media marketing is often a reliable and viable strategy for your campaign. People of all ages and backgrounds use social media to discover, follow, learn about, interact with, and shop brands. Dependent on your marketing goals and target audience, […]

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How Does Generation Z Consume News?

By Joshua Franker Generation Z (Gen Z), ranging in age from 15 to 24 is emerging to assert itself on the future of the United States. A majority of Gen Z is now in college, or recently graduated, with some advancing straight into the workforce. Gen Z spends up to nine hours a day engaged […]