Unsponsored Project Male Sprinter

Bandit Running: Marketing at the Olympics

The Unsponsored Project: A Fresh Approach to Athletic Sponsorships Bandit Running’s (Bandit) Unsponsored Project marks a fresh approach to athlete sponsorships, specifically targeting Olympic hopefuls who traditionally lack sponsorship support. These athletes, often balancing full-time jobs alongside their training, previously wore branded gear without financial backing. Now, Bandit outfits them in minimalist, logo-free attire, making […]

Calendar with Social Media Posts

The Social Media Calendar

Social media marketing is projected to maintain its growth trajectory throughout 2024, with increased spending and return on investment. While we’ve previously explored topics such as selecting the right social media platform, the risks associated with social media, and how nonprofits leverage these platforms, this post focuses on a crucial aspect of social media marketing: […]

User Generated Content Calendar

Capitalizing on User Generated Content (UGC)

What is UGC? User Generated Content (UGC) is the authentic, unpaid, and unsponsored content that your consumer base creates in connection with your business, brand, products, or services. As it is consumer-created, UGC is a unique tool in a business’s marketing strategy. In fact, according to a 2023 survey by Ipsos, reviews from other users […]

outdoor-holiday-shopping

Retail vs Ecommerce: Holiday Shopping

With the 2023 holiday shopping season officially upon us, what can we expect from consumers? We’ll provide a brief overview of the holiday shopping trends since 2018 with our insights. Then we’ll talk about 2023 projections and how businesses need to adapt to attract the always-changing consumer. Increasing Trend (2018-2020): From 2018 to 2020, there […]