Social media marketing is projected to maintain its growth trajectory throughout 2024, with increased spending and return on investment. While we’ve previously explored topics such as selecting the right social media platform, the risks associated with social media, and how nonprofits leverage these platforms, this post focuses on a crucial aspect of social media marketing: […]
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Capitalizing on User Generated Content (UGC)
What is UGC? User Generated Content (UGC) is the authentic, unpaid, and unsponsored content that your consumer base creates in connection with your business, brand, products, or services. As it is consumer-created, UGC is a unique tool in a business’s marketing strategy. In fact, according to a 2023 survey by Ipsos, reviews from other users […]
Unlocking Success: Digital Marketing Strategies for Higher Education Institutions
Why is it Needed? Attracting top-tier students is a competitive pursuit for over 4,000 higher education institutions in the United States alone, the need for effective marketing strategies has never been more apparent. While traditional marketing methods play a crucial role, digital marketing has become a necessary scheme for institutions aiming to stand out and […]
Retail vs Ecommerce: Holiday Shopping
With the 2023 holiday shopping season officially upon us, what can we expect from consumers? We’ll provide a brief overview of the holiday shopping trends since 2018 with our insights. Then we’ll talk about 2023 projections and how businesses need to adapt to attract the always-changing consumer. Increasing Trend (2018-2020): From 2018 to 2020, there […]