Coffee mug, smartphone on a desk with a notepad reading "Landing Page" laying on a Macbook

Elements of an Effective Landing Page

Landing pages are often created when a marketing campaign is in the works. Various ads, amongst other campaign elements, drive the target audience to a designated webpage with the goal of raising overall awareness or generating a qualified lead, client/customer/member, or conversion. In this article, we’ll review the key elements of a landing page as […]