Organic vs. Paid Search

Pay-per-click, paid search, CPC (cost-per click), and CPM (cost-per-thousand) are all paid advertising terms that boost search engine results and optimize your SEM (search engine marketing). Sounds like a mouthful, right? SEO, or search engine optimization, generally refers to unpaid marketing that boosts your search results organically (list of web pages in a search engine […]

Prominent Independent School Selects Channel for Digital Marketing Campaign

St. Anselm’s Abbey School enlists agency to help it transcend “best-kept secret” label BALTIMORE, MD, October 27, 2015—Cory Farrugia, president of Channel, announced today that St. Anselm’s Abbey School in Washington, D.C., Northeast, will be partnering with the agency to expand its visibility among families seeking a rigorous college preparatory education for their sons. David […]