Prominent Independent School Selects Channel for Digital Marketing Campaign

St. Anselm’s Abbey School enlists agency to help it transcend “best-kept secret” label

BALTIMORE, MD, October 27, 2015—Cory Farrugia, president of Channel, announced today that St. Anselm’s Abbey School in Washington, D.C., Northeast, will be partnering with the agency to expand its visibility among families seeking a rigorous college preparatory education for their sons.

David Franek, chief creative officer, said, “St. Anselm’s is one of the most respected all-boys independent schools in Washington, D.C. We have had considerable experience working with independent schools throughout the D.C. area over the years, and we are delighted to have the opportunity to help a school with the reputation of St. Anselm’s Abbey School gain the increased awareness and name recognition it deserves.”

The Channel team will be helping St. Anselm’s develop and implement a digital marketing strategy aimed at boosting inquiries and interest from prospective families and students. The scope of work will include social media promotion recruitment support, search engine marketing, search engine optimization for the school’s website, blog development and content marketing, email marketing support, and more.

About St. Anselm’s Abbey School

St. Anselm’s is a Catholic all-boys school for grades 6–12 located on a 40-acre campus in the Michigan Park neighborhood of Washington, D.C. It was founded in 1942 and is operated by the Benedictine monks of St. Anselm’s Abbey, also located on the school’s campus. The school was recently ranked by the Washington Post as the most challenging in the Washington, DC area, and as the most challenging private high school in the U.S.

About the Channel team

With offices in Baltimore, Maryland and Washington, DC; Channel provides a full range of integrated marketing services, including branding, marketing communications, advertising, digital content marketing, broadcast, interactive and social media.


Cory Farrugia