Why is it Needed? Attracting top-tier students is a competitive pursuit for over 4,000 higher education institutions in the United States alone, the need for effective marketing strategies has never been more apparent. While traditional marketing methods play a crucial role, digital marketing has become a necessary scheme for institutions aiming to stand out and […]
digital marketing
Elements of an Effective Landing Page
Landing pages are often created when a marketing campaign is in the works. Various ads, amongst other campaign elements, drive the target audience to a designated webpage with the goal of raising overall awareness or generating a qualified lead, client/customer/member, or conversion. In this article, we’ll review the key elements of a landing page as […]