Over the years, the Channel team has had its fair share of rebranding projects for a variety of clients and categories. While Channel has discussed the components that go into timing a company rebrand, the process varies based on the industry and company structure. Today, we’ll look at rebranding credit unions, banks, and financial institutions. […]
When Is It Time for a Company Rebrand?
In a business world where options are endless, it’s important to have an edge on competitors. And no matter how new a business is, rebranding is always worth considering. So, when might it be time to rebrand? 1. Are competitors starting to look more and more similar to your business? Consider rebranding. It’s important to […]