What Drives Traffic to My Website?

Every marketing director knows the key to directing traffic to websites is search engine optimization (SEO). Certain factors have changed since 2014—there are now other elements that increase the number of visitors. Google and Facebook have changed their algorithms; so much of what you knew about SEO and the golden ticket to web traffic is […]

Acclaimed Women’s Health Conference Renews Ties with Channel Team

Johns Hopkins Medicine assigns A Woman’s Journey marketing campaign to Channel team for 11th year in a row BALTIMORE, MD, May 7, 2015—It was announced today by Cory Farrugia, Channel team president, that the firm has been tapped by Johns Hopkins Medicine to oversee the marketing materials for its 2015 A Woman’s Journey health conference. […]

NIH Research Recruitment Effort Concludes Successful Run

Channel team completes campaign to increase participants in critical smoking research study BALTIMORE, MD, May 5, 2015—Cory Farrugia, President of Channel, announced that the firm’s recent campaign to assist The National Institute of Drug Abuse (NIDA), a division of the National Institutes of Health (NIH), in recruiting potential participants for a smoking research study was […]

Why Putting Effort into Networking is Worth It

Most ad agency new business directors will tell you that networking works. They will encourage you to attend seminars and luncheons sponsored by large, local companies to meet potential prospects or partners. It will benefit you, but how? You might say that it is a waste of time or boring because you will not get […]