Johns Hopkins Medicine assigns A Woman’s Journey marketing campaign to Channel team for 11th year in a row
BALTIMORE, MD, May 7, 2015—It was announced today by Cory Farrugia, Channel team president, that the firm has been tapped by Johns Hopkins Medicine to oversee the marketing materials for its 2015 A Woman’s Journey health conference. The Channel team has been developing and managing the marketing communications campaign annually for A Woman’s Journey since 2004.
Farrugia said, “While we’ve been working with A Woman’s Journey for over a decade, it’s a relationship that we never take for granted. It’s a great honor and privilege to be a part of an event that impacts lives everywhere and continues to grow in popularity by leaps and bounds each year.”
The Channel team has designed a wide array of communications for the conference, with a special focus on a direct mail invitation package that serves as the primary marketing tool for the event. Each year’s invitation and collateral pieces feature a unique illustration of a woman’s face, which has become the branding focal point for the event. Other materials designed by the Channel team include print ads, posters, e-newsletters, save-the-date postcards, reminder postcards, a registration website, as well as various day-of-event items.
Rick Grant, account manager for A Woman’s Journey, said, “It’s not uncommon to see not only two, but three generations of ladies from a single family attend the conference. Every woman of any age will find information that can benefit her health and well-being. It’s especially gratifying to find out from post-event surveys that our work has been a large factor in attracting attendees and contributing to the event’s success.”
About A Woman’s Journey
A Woman’s Journey is a one-day event that features over 40 Johns Hopkins Medicine physicians presenting 32 seminars addressing a wide spectrum of women’s health issues. While Baltimore is host to the touchstone event, the conference has spread to five cities in Florida, with additional plans for expansion to Washington, DC. In 2013, the Baltimore event sold out, with 1,400 registrants and almost 400 wait-listed. https://www.hopkinsmedicine.org/awomansjourney/index.html
About the Channel team
With offices in Baltimore, Maryland; and Washington DC; the Channel team provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.