Today, social media acts as one of the most important tools in a company’s arsenal. With social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube sporting their user-friendly interfaces, companies now have the ability to continuously manage and sculpt their “public profile” at their fingertips. All of this while instantly and conveniently being able […]
Author: Daniel Coury
Channel Expands Its Team and Hires New Director, Business Development
Eric Lent joins agency to drive continued growth TOWSON, MD, May 17, 2017— Cory Farrugia, President of Channel Communications, announced today that Eric Lent has been added to the team and will fill the role of Director, Business Development. Cory Farrugia, President of Channel Communications, said “We’re thrilled to have Eric join the Channel team. […]
Channel Expands Its Team and Hires New Account Executive
Daniel Coury joins agency to deepen account management capabilities TOWSON, MD, January 20, 2017— Cory Farrugia, President of Channel Communications, announced today that Daniel Coury has been added to the team and will fill the role of Account Executive. Rick Grant, VP Account Supervisor, said, “What a great addition to the Channel team. Dan has […]
Frederick County Health Department Continues Partnership with Channel
Frederick County (MD) Behavioral Health Services enlists Channel team to expand public outreach BALTIMORE, MD, January 13, 2017—Cory Farrugia, president of Channel Communications, announced that the agency was selected by the Frederick County (MD) Health Department to extend its opioid misuse prevention campaign and develop a new campaign aimed at reducing underage and young adult […]
New Year, New You?
You’ve made it; it’s 2021! As I’m sure you know, along with the new year comes new goals, a new hope, and, perhaps, a new you; a rejuvenation if you will. For many of us (myself included), we typically decide on a New Year’s resolution because we feel that: “I should be making this change […]
Channel Selected to Work with Virginia Foundation for Healthy Youth
Baltimore, MD, July 11, 2016—The Virginia Foundation for Healthy Youth (VFHY) has selected Channel Communications to execute design and marketing initiatives to aid efforts to prevent and reduce childhood obesity and youth tobacco use. Selected through a formal RFP process this one-year contract (with renewal options) will enlist the Channel team to develop a variety of […]
NWSB Looks to Channel to Promote Eldersburg Branch
Carroll County bank enlists Channel team to promote new Eldersburg branch BALTIMORE, MD, July 8, 2016—Cory Farrugia, president of Channel, announced that the firm was selected by New Windsor State Bank (NWSB) to create a campaign to promote the new Eldersburg branch. Channel’s communication strategies and messaging will support the brand efforts of New Windsor State […]
Dan Coury
Account Supervisor Dan oversees day-to-day account management services for many of our clients. He coordinates all social media marketing programs, handles marketing metrics, analytics, and reporting for Channel. Dan spends much of his time digging through Google Analytics, managing Google Ad campaigns as well as building and monitoring ads across social media. Dan received his […]
Organic vs. Paid Search
Pay-per-click, paid search, CPC (cost-per click), and CPM (cost-per-thousand) are all paid advertising terms that boost search engine results and optimize your SEM (search engine marketing). Sounds like a mouthful, right? SEO, or search engine optimization, generally refers to unpaid marketing that boosts your search results organically (list of web pages in a search engine […]
Seven Things a Client Wants From An Advertising Agency
When you talk to clients about what they want from an advertising agency, the answers seem to run in similar patterns – fresh thinking, great ideas, and dedicated senior level people working on their business. What else are clients really looking for? Category Knowledge and Experience In many cases, Clients like to pick an advertising agency […]
Direct Mail vs. Email Marketing
I am a direct mail guy from way back. Sometimes I believe that I am one of the few ad executives left that still understands and appreciates the art and science of this ancient medium. I have done my share of email marketing over the years as well and am often asked by clients to […]
Difficulties of Getting into the Advertising World
“Account manager wanted: must have 30 years experience.” Many fresh college graduates enter the real world and start applying for jobs that seem out of reach. Companies are looking for 3-5 years of experience, which misses the mark of, well, zero years. Or at least that’s what grads tell themselves. Here’s some advice on how […]
Are Awards Important To An Agency?
It’s wintertime, which means it’s Oscar, Grammy and Golden Globe season. Let’s think about that. What happens if Leonardo DiCaprio wins an award or two? His “stock” rises. He gains greater popularity. He starts dating yet another beautiful swimsuit model. His asking “quote” increases. And perhaps, he’s offered an amazing new project. Life is good. […]
CC a Big Winner at MarCom Awards
Agency claims three awards for client work in diverse fields Baltimore, MD January 8, 2016 — Cory Farrugia, president of Channel Communications, (CC) announced today that the firm earned three awards at the 2015 MarCom Awards, a major international competition for the marketing communications industry. CC received two Gold Awards; and one Honorable Mention for […]
Middleburg Bank Turns to Agency for Online Banking Transition Support
Channel team brought on board to announce new online banking platform to customers BALTIMORE, MD, November 24, 2015—Cory Farrugia, president of Channel Communications, announced that the firm has been working with Middleburg Bank to introduce a new and improved online banking platform to its customers. The new platform was rolled out on November 18th. Middleburg […]
Channel Tapped to Create Brand Identity for Over-The-Top Video Offering
NRTC looks to agency to develop brand identity elements for its OTTerTV service BALTIMORE, MD, November 5, 2015—It was announced today by Cory Farrugia, president, that Channel has been awarded the assignment for designing brand identity elements for an Over-The-Top (OTT) video service developed by longtime client National Rural Telecommunications Cooperative (NRTC). OTTerTV, as the […]
Prominent Independent School Selects Channel for Digital Marketing Campaign
St. Anselm’s Abbey School enlists agency to help it transcend “best-kept secret” label BALTIMORE, MD, October 27, 2015—Cory Farrugia, president of Channel, announced today that St. Anselm’s Abbey School in Washington, D.C., Northeast, will be partnering with the agency to expand its visibility among families seeking a rigorous college preparatory education for their sons. David […]
The Value of Social Media Response
Thousands of marketing directors log on to social media each day to monitor and post for their respective businesses. Twitter, Facebook, and Linkedin are among popular sites to troll. In today’s digital world, it is ingrained in all marketing managers to implement a social media strategy. We write up a plan, come up with posts, […]
New Windsor State Bank Partners With Channel Communications
Local Carroll County bank enlists Channel team to increase stockholder shares and reports BALTIMORE, MD, August 25, 2015—Cory Farrugia, president of Channel, announced that the firm was selected by New Windsor State Bank (NWSB) to create a transformation story piece coordinated with and to accompany the stock offering prospectus. In addition, Channel has been asked […]
Frederick County Health Department Gets New Ally in Channel
Frederick County Health Department enlists Channel team to increase awareness of opioid and heroin abuse BALTIMORE, MD, May 22, 2015—Cory Farrugia, president of Channel, announced that the firm was selected by the Frederick County Health Department to help address the rising abuse of opioids and heroin in the county. Channel’s communication strategies and messaging will […]