NWSB Looks to Channel to Promote Eldersburg Branch

Carroll County bank enlists Channel team to promote new Eldersburg branch

BALTIMORE, MD, July 8, 2016—Cory Farrugia, president of Channel, announced that the firm was selected by New Windsor State Bank (NWSB) to create a campaign to promote the new Eldersburg branch. Channel’s communication strategies and messaging will support the brand efforts of New Windsor State Bank (https://www.nwsbbank.com/).

“NWSB wanted to increase deposit accounts, lending opportunities and lines of credit for local businesses, in addition to ongoing personal deposit accounts, home mortgages and home equity loans,” remarked Farrugia. “Channel partnered with New Windsor State Bank to develop a crisp and compelling campaign to help achieve success and deliver results.”

After conducting one-on-one interviews with customers, researching the area and reviewing the competition; Channel developed a campaign centered on the concept of “My Perfect Bank.” Three local business owners were filmed in their fields and at the bank, describing how NWSB is the perfect bank for them and their needs. The materials that followed were newspaper and magazine ads, digital banner ads, pay per click, social tactics, videos, content marketing, and a high-impact direct mail piece.

Cory Farrugia said, “We are delighted to continue our relationship with New Windsor State Bank. They are a smart customer-centric community bank that understands there market very well.”

About New Windsor State Bank

New Windsor State Bank (NWSB) is Carroll County’s only locally owned full-service community bank that has been operating for over 80 years, with a legacy of more than 150 years. NWSB is active in the community and sponsors events such as the annual parade, provides financial support for education, and makes generous contributions to a variety of area concerns.

About Channel Communications

With offices in Baltimore, Maryland and Washington, DC; Channel provides a full range of integrated marketing services, including branding, marketing communications and advertising, digital content marketing and broadcast, interactive and social media.

Cory Farrugia