Local Carroll County bank enlists Channel team to increase stockholder shares and reports
BALTIMORE, MD, August 25, 2015—Cory Farrugia, president of Channel, announced that the firm was selected by New Windsor State Bank (NWSB) to create a transformation story piece coordinated with and to accompany the stock offering prospectus. In addition, Channel has been asked to stay on to develop quarterly financial reports. Channel’s communication strategies and messaging will support the brand efforts of New Windsor State Bank (https://www.nwsbbank.com/).
Since the local bank is widely recognized by the community, NWSB has been making an effort to raise new capital to support major growth initiatives such as enhancing Bank service, performance, and stock value.
“NWSB was seeking an agency that could understand their legacy and desire to grow, and that could develop marketing collateral to help achieve success and deliver results,” said Farrugia, “so Channel partnered with New Windsor State Bank in spring 2015 to develop a stock offering brochure and prospectus to help this effort.”
Channel developed cover designs for the stock offering brochure, including doing a photo shoot for the images, a cover letter, a response device, pre-addressed return envelope and other collateral necessary to make the offering more successful. The direct mailer was sent to current shareholders and prospective stockholders. All of these materials carried a branded look and feel using real photos of businesses that bank at NWSB and bank logo as their most recognizable features.
Cory Farrugia said, “We are delighted to continue our relationship with New Windsor State Bank by producing a quarterly financial report that pairs with the look and feel of the stock offering prospectus.”
About New Windsor State Bank
New Windsor State Bank (NWSB) is Carroll County’s only locally owned full-service community bank that has been operating for over 80 years, with a legacy of more than 150 years. NWSB is active in the community and sponsors events such as the annual parade, provides financial support for education, and makes generous contributions to a variety of area concerns.
About Channel Communications
With offices in Baltimore, Maryland and Washington, DC; Channel provides a full range of integrated marketing services, including branding, marketing communications and advertising, digital content marketing and broadcast, interactive and social media.