Channel team brought on board to announce new online banking platform to customers
BALTIMORE, MD, November 24, 2015—Cory Farrugia, president of Channel Communications, announced that the firm has been working with Middleburg Bank to introduce a new and improved online banking platform to its customers. The new platform was rolled out on November 18th. Middleburg Bank was seeking a partner to develop a multi-channel communications campaign to highlight the system’s new features as well as guide online customers through a brief transition phase.
Farrugia said, “Middleburg Bank has always been proactive in addressing customer concerns well ahead of any potential issues that might impact its operations. This campaign and system enhancement is further reflection of its commitment to its customers.”
The Channel team has developed a campaign that included a postcard, direct mail package, an email series, a transition reference guide, a landing page, statement stuffers, and banner ads. Messaging notified Middleburg Bank’s online consumer and business customers of the upgrade, highlighted new features, and reminded customers of necessary steps they needed to take before the new system was in place.
David Franek, chief creative officer, said, “We assisted Middleburg Bank on assignments several years ago and we’re looking forward to working with them again. The move to a more robust online banking system is an opportunity for the bank to further strengthen its customer relationships and it’s smart to ensure that a thorough communications campaign will be in place to support the transition.”
About Middleburg Bank
Middleburg Bank is a full-service commercial bank based in Middleburg, Virginia that operates 13 branches in Northern Virginia, Richmond, and Williamsburg. Founded in 1924, it offers a wide range of banking, fiduciary, and investment management services to individuals, families, and businesses.
About Channel Communications
With offices in Baltimore, Maryland and Washington, DC; Channel provides a full range of integrated marketing services, including branding, marketing communications, advertising, digital content marketing, broadcast, interactive and social media.