Channel Tapped to Create Brand Identity for Over-The-Top Video Offering

NRTC looks to agency to develop brand identity elements for its OTTerTV service 

BALTIMORE, MD, November 5, 2015—It was announced today by Cory Farrugia, president, that Channel has been awarded the assignment for designing brand identity elements for an Over-The-Top (OTT) video service developed by longtime client National Rural Telecommunications Cooperative (NRTC).

OTTerTV, as the service will be called, enables rural telcos to offer highly competitive packages, in terms of desirability and cost, of video programming and content to members. This content can be viewed over a broadband connection on laptops, smart TV’s, phones, and tablets.

“Many viewers today are using alternative TV options versus their cable and satellite TV providers,” said Farrugia. “OTTerTV is a service that enables people to access the TV shows and movies they want without a costly cable subscription that often bundles channels and content that they don’t want. OTTerTV also includes local channels in its packages, along with popular national networks.”

The assignment for OTTerTV includes the development of a logo, tagline, app button, and a brand style guide. The launch of OTTerTV is tentatively scheduled for mid-January 2016.

About NRTC

Based in Herdon, VA, NRTC represents the technology interests of 1,500 rural utilities and affiliates in 48 states. It provides products and services developed specifically to meet the needs of rural utilities and their customers, such as high-speed Internet access via satellite, full service Internet access and support, wireless technologies, mobile phone service, IP backbone services, and programming distribution rights for video providers.

About the Channel Team

With offices in Baltimore, Maryland and Washington, DC; Channel provides a full range of integrated marketing services, including branding, marketing communications, advertising, digital content marketing, broadcast, interactive and social media.


Cory Farrugia